Hello Mr. Thiel, item launched a new Product Finder for linear technology a few days ago. How does this tool benefit users?
First and foremost, the Product Finder saves valuable time and is much more efficient at matching customer requirements with the ideal linear technology – in other words, it enhances quality. Indeed, a linear unit supplied by item is made up of numerous components, many of which are available in a number of designs. The end result is a huge range of potential combinations. It is this diversity that makes the product range so adaptable and versatile for industrial production – but it also makes it complex. The Product Finder brings order to this complexity.
The Product Finder sets out the company's linear technology in a very clear, easy-to-follow way. How did you achieve that?
The Product Finder for linear technology provides something similar to an avatar. The results from the Product Finder indicate, for example, whether a stable or particularly flexible support structure is required. The customer is shown one or more suitable solutions. Our technical experts then work with the customer to determine exactly which combination of the necessary components is required.
How did you go about developing the online Product Finder?
We started off by focusing on what our customers want. Customers usually know more or less what they need. The Product Finder uses just a few simple details such as weight, distance and speed to put together a preliminary selection of products from the broad portfolio offered by item. These results offer a good starting point. This makes things far more convenient for customers and enables us to reach a collaborative solution much more quickly.
What were your priorities during the design phase?
We focused on clarity and user-friendliness when designing the Product Finder. We didn't want the interface to be too technical, but we didn't want it to end up looking like a game, either. I think we struck the right balance. We also made sure the language is easily understandable for customers.
How does the Product Finder benefit item?
We can supply linear technology that is perfectly in tune with specific customer requirements much faster. After all, short delivery times are one of item's traits. And we are extremely pleased that we can continue to improve our performance in this area.
Link to the Product Finder: http://lineartechnology.item24.com
Further information is available at http://www.item24.de/en/products/