These included products from companies such as Apple, Sony and Puma. The awards ceremony took place on the opening day of CeBIT at the Hannover Exhibition Center.
The product that won the coveted award for item was the storage system for tools of all types, which the company launched as a new product in autumn 2010. This workbench accessory solution is modular and is based on clear design principles and exceptional ease of use. The panel of judges highlighted these characteristics as the main reasons for their decision. The official description of the system on the iF website reads as follows: “Brilliantly conceived, simple, yet perfectly implemented and a brilliant example of the simplicity of perfect design – design that deserves an iF gold award!” All of the winning entries are being showcased in an exhibition that will run at the Hannover Exhibition Center until June 2011.
“Along with the reddot design award, the iF gold award is among the most prestigious international awards for product design. It acknowledges our efforts to continuously develop solutions that feature both exceptional functionality and design,” says product designer Carsten Schulz, who played a key role in developing the holder range. “We will continue to pursue this aim in the future.”
The iF design award, which is presented by International Forum Design GmbH, has been internationally regarded as a benchmark in serious and credible design competitions for over 50 years. The iF judging panel declared that this year's competition would focus on brand image and consistent brand management.
Further information and application examples with videos can be found on the item microsites at: workbenchsystem.item24.com
More information about “iF product design award 2011”: www.ifdesign.de/awards_product_index_e